Jun 05
The Allocation of Marketing Costs & Sales Expenses in Budgets
In the realm of corporate financial planning, the precise allocation of Marketing Costs and Sales Expense remains one of the most neglected yet vital management disciplines. Too often, businesses focus on whether they have the budget to spend, without ever rigorously questioning how much they should spend — and at what level such spending becomes profitable.
Mar 11
OEM Industries: Competing in turmoil times
In tumoil times, what sort of corporate strategy decisions should be on the Board check-list ?
Dec 21
GREEN AI: Positive externalities of Artificial Intelligence
GREEN AI: Positive externalities of Artificial Intelligence. The Spanish Case.
Aug 06
Corporate-Sponsored Funds
Or how to Transform from the Multinational the ecosystem of Customers, Distributors and Suppliers, while protecting the Core Business and the Balance Sheet of the Company.
May 29
The Long Tail of the SME's
Many of the sectors in which our SMEs compete are made up of a group of five or six companies, often subsidiaries of multinational groups, with some exceptions of large family businesses, and a long list of SMEs that are often almost anonymous after many years. of operations remain at modest billings, and that is a problem for the competitiveness of the economy and of course for the small owners of the SME base.
Mar 12
The Products-based Company: Challenges of Expanding into Services/XaaS
STRATEGY. For the Products-based company expanding into Services can be at the same time a must and a journey. A change full of challenges that will need to be properly managed to deliver the benefits of this strategy.